Twenty Keywords with CPC More Than $20

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By Kidgas

When I have difficulty thinking about what to write, I will sometimes go to the Google Adwords Keyword Tool and just type in various keywords and phrases to get a sense of what the CPCs for some of the terms are.  Occasionally I will become inspired to write a particular Hub on a topic because the synonyms will prompt an idea.  At other times I will simply type a phrase and then type another one in an attempt to find out which keywords have the highest CPC.  It is sort of a game to see what the maximal dollar value is.

Today was one of those other times.  I really didn't have any great ideas for new Hubs although I must confess that I am writing this one.  I did, however, find some keywords with some really high values.  It is interesting to me to note that the overall values I am seeing now are much greater than just two years ago at the height of the financial crisis.  I suspect that companies were cutting back on expenses and that online advertising was cut as well.  Now that the economy is supposedly improving, companies are spending more and there is more competition for keywords driving up the prices.  This can only benefit content producers as higher CPCs will enhance revenues.

$20 CPC can mean big AdSense revenue
$20 CPC can mean big AdSense revenue

List of Twenty High CPC Keywords

I would encourage everyone to do their own keyword research and write on topics which are of sufficient interest that writing does not seem like a chore.  I would also recommend spending a few minutes becoming familiar with the Google Adwords Keyword Tool since it can be quite useful in stimulating ideas and guiding one to additional keywords that should be considered when writing about a particular topic.

Ever wonder why there are so many Hubs and articles about mesothelioma?  Well that is because exposure to asbestos causes mesothelioma and there are billions of dollars of liability for companies involved in asbestos production and use.  Lawyers pay big bucks to advertise on the internet and solicit clients.  Legal terms usually pay big CPCs.  For example:

  • Mesothelioma claims  $112.72
  • Mesothelioma  $110.51
  • Paxil attorney  $84.19
  • Tampa dui lawyers  $75.36

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Education is another area in which there is plenty of profit to be had from students willing to pay thousands in tuition.  Many schools want to get a portion of this multi-billion dollar business and will pay top advertising dollar to do so.  Examples:

  • Culinary schools in San Diego  $30.33
  • Online degree in psychology  $26.31
  • Online nursing classes  $22.28

Financial companies are always looking for new business and customers rarely change banks or financial institutions once they become a customer.  It is worth the expense of advertising to garner the potential for years worth of fees.  Check out these keywords:

  • Mortgage refinance no closing costs  $91.09
  • Secured loans  $80.40
  • Home equity loans  $31.22
  • 10 best credit cards  $31.17
  • Money market interest rates  $29.22
  • Cheapest insurance quotes  $23.31

Internet and web hosting is another service type industry with recurrent fees that always seems to have a high CPC.  Anyone with a solid knowledge of this topic could make a mint if able to best the competition in the SERPs.

  • Top rated web hosting  $61.35
  • Purchase a domain name  $34.62
  • Website domain registration  $24.10

Rounding out my list of 20 keywords are the following:

  • Coffee am  $117.10  (not sure what I would do with this one, but found it interesting)
  • Tonic health insurance  $62.82
  • Stay hotel New York  $51.34
  • Cause of birth defects  $24.55

Finding these high CPC keywords is only the beginning, though.  If you want to make money off them, then you have to assess the competition and look for those which might offer the greatest potential for ranking in the search engines.  You can bet the competition for mesothelioma is tough. 

Anyway, just thought I would share what I do at times when I am having a hard time figuring out a Hub topic.  Maybe this Hub will inspire you to write about one of the above keyword phrases or challenge you to go out and find your own.  No matter what you do, have fun with it!


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Comment on High CPC Keywords

Nan Mynatt profile image

Nan Mynatt Level 3 Commenter 16 months ago

Sounds interesting and fascinating about how to write hubs and make money. I have not made money yet I write on topics that interest me, or that I have experienced.

Kidgas profile image

Kidgas Hub Author 16 months ago

I do the same thing, but I use the Keyword Tool to identify the more valuable phrases in the topics that interest me. I don't plan on writing about mesothelioma but knowing how the tool works is helpful for my topics.

Eiddwen profile image

Eiddwen 16 months ago

I am bookmarking this hub so that I can come back to it whenever.

Until now I have been writing on topics such as memoirs and humorous, however I am now turning my hand to other topics and so that i will have more of a chance to earn some money. Therefore hubs such as this one are priceless.An up and useful here.

Thank you for sharing and take care.

Ingenira profile image

Ingenira Level 5 Commenter 16 months ago

That's interesting, Kidgas. That'd be a cool thing to do when I am sitting in Starbuck coffee, not knowing how to spend the time... and certainly, it's a great way to get new ideas to write a good hub.

Kidgas profile image

Kidgas Hub Author 16 months ago

Eiddwen,

Thanks for the vote. I am happy to help you and others learn how to make some extra money. Keyword research is just one part of the equation. Be sure to look up other Hubs on how to assess competition and backlink.

Ingenira,

I have found it fun to pass the time and useful for stimulating the imagination.

jigg2009 profile image

jigg2009 16 months ago

Hey Kidgas. Good share. In some free time I do the same, keyword hunting :)

Kidgas profile image

Kidgas Hub Author 16 months ago

Thanks, jigg2009. Glad to know that I am not the only one who can spend lots of time hunting for keywords.

Hello, hello, profile image

Hello, hello, 15 months ago

Thanl you for the good help.

chinemeremz profile image

chinemeremz Level 2 Commenter 15 months ago

knowing high paying keywords is the key to winning the Google Adsense game.

It is really cool tapping into these words effectively to get more Adsense payouts and checks.

Thanks for sharing

Kidgas profile image

Kidgas Hub Author 15 months ago

Pleased to share some of these high CPC keywords.

kevrock529 profile image

kevrock529 15 months ago

Those pay per click costs are incredible! I am in direct marketing and the term mailing lists is between $15-20 per click. I would be break my computer seeing someone coming onto my site for a few seconds and leaving if we were paying over $100 a click. Great read and thanks for the information.

Mamelody profile image

Mamelody 15 months ago

It does annoy me that the highest paying keywords are the ones I know little or nothing about! I also use the google keyword tool often and so far the highest keyword i've used is "Insurance Quotes" which fetches me $65 per click. This hub has been useful. Thanks!

Perfect Shop Girl profile image

Perfect Shop Girl 15 months ago

There are many great tools to search for keywords. I also use these techniques to brainstorm some of my writing ideas. Thanks for sharing.

Kidgas profile image

Kidgas Hub Author 15 months ago

Thanks for all your comments.

joyfuldesigns profile image

joyfuldesigns 15 months ago

Thanks for sharing this. I had never really thought to look up pricing for keywords.

Kidgas profile image

Kidgas Hub Author 15 months ago

You are welcome. Glad that I stimulated some ideas.

gajanis786 profile image

gajanis786 Level 2 Commenter 15 months ago

Certainly useful information.....no doubt the key to make serious money is keyword research.Thanks.

Kidgas profile image

Kidgas Hub Author 14 months ago

Yes, it starts with keyword research and is followed by competition assessment, great original content, and traffic generation.

pgupta profile image

pgupta 14 months ago

I have come across your Hub through google search. Just excellent. Thanks for sharing the tips.

Kidgas profile image

Kidgas Hub Author 14 months ago

Glad you like it, and glad it is showing up in Google still.

Pamela N Red profile image

Pamela N Red Level 6 Commenter 14 months ago

I haven't used a tool to find the most profitable but have used one to find the most popular words searched. Those stories are less read than ones I wrote by the seat of my pants. Go figure.

I'll try this route and see if it gets me anywhere.

Kidgas profile image

Kidgas Hub Author 14 months ago

I still haven't figured out what topics might drive the most traffic so I usually just write about those topics in which I have a specific interest. Some catch on, but most don't.

BristolBoy profile image

BristolBoy Level 1 Commenter 14 months ago

Very interesting words here and I can see why they are so expensive - however don't think I will be very good at writing them!

Kidgas profile image

Kidgas Hub Author 14 months ago

That is true. Some of the words would take a lot of work and effort to create something meaningful. However, the point is to use them as a launch pad for finding other words in the topic area that might be more palatable.

pcdriverupdate profile image

pcdriverupdate 14 months ago

very cool tactic. sounds like a good way to get some ideas.

Garlic Angel profile image

Garlic Angel 14 months ago

Very interesting hub Kidgas, thanks for the information. Looking forward to reading more of your work and hopefully learning more. My hubs are doing well but I am still not making anything worth talking about !!

Thanks again...

Garlic Angel :-)

Kidgas profile image

Kidgas Hub Author 14 months ago

Yes it is, pcdriverupdate.

Garlic,

Just stick with it and the earnings will come naturally.

Gail Anthony profile image

Gail Anthony 14 months ago

Fascinating piece and informative. I enjoyed the info you presented.

Wrath Warbone profile image

Wrath Warbone Level 2 Commenter 14 months ago

Great stuff. Thanks.

writeronline 14 months ago

Thanks for sharing this invaluable piece of 'insider knowledge', Kidgas. Who knew the value of cpc's varied so much, or could be so high? Not me, until now. I'll be following your lead for sure. So much to learn for us new Hubbers, but articles like this are a great help in fast-tracking one's knowledge base. Thanks again. Voted up and useful, of course.

Kidgas profile image

Kidgas Hub Author 14 months ago

Thanks so much. Glad to be helpful and to share 20 Keywords with CPC More Than 20 Dollars.

speedbird profile image

speedbird 14 months ago

Great hub - insurance, loans, education, morgage and real estate are some of the high paying niches when it comes PPC (Pay Per Click)

Kidgas profile image

Kidgas Hub Author 14 months ago

You are right.

Alexzander profile image

Alexzander 14 months ago

Great hub Thanks

dismart profile image

dismart 14 months ago

Great article Kidgas I set up this hubpage account a while ago and well I'm not a writer yet so I haven't wrote any articles yet. I was wondering do if you get paid on any of the advertisement hubpages runs on these pages?

dismart profile image

dismart 14 months ago

ah duh I see if I just took the time to read that question I asked is already answered

Zurich11 14 months ago

I usually avoid the high CPC niches as many of them appear to be heavily saturated by professional marketers. Glad to hear some of you are having success with them.

Treasuresofheaven profile image

Treasuresofheaven Level 1 Commenter 14 months ago

Thanks for the information and the keywords. You are real kind to share these high CPC keywords/phrases.

Kidgas profile image

Kidgas Hub Author 14 months ago

Thanks everyone for your comments.

smartnet profile image

smartnet 14 months ago

Great Hub on Keywords, I use keywords for organic search.

I also used a keyword tool that cuts my time down considerably on finding the right key word to rank in the search engine's.

roerrorsomi profile image

roerrorsomi 14 months ago

Nice hub you got here, it gives me more info about keyword, iI'm book-mark this one. Keep it up

crystolite profile image

crystolite 14 months ago

Interesting and fascinating hub which well written and organized.

Kidgas profile image

Kidgas Hub Author 14 months ago

Thanks. I am glad that these high CPC keywords are useful to everyone.

Bret Talley profile image

Bret Talley 12 months ago

I work with PPC everyday and it's crazy how much some of the attorney clicks are!!

Don  9 months ago

It seems that Google Adwords tool took away the ability to find out what the CPC's are with keywords. Where are you finding yours?

Kidgas profile image

Kidgas Hub Author 9 months ago

Don,

It looks like they have taken that information away. At least you have some lists to look at since I would think that historically high CPC would remain so since the general characteristics of such keywords would not change.

Chasing Riley profile image

Chasing Riley Level 3 Commenter 7 months ago

I'm new to Hub Pages and I found this Hub very informative. Thank you!

tammyfrost profile image

tammyfrost Level 3 Commenter 4 months ago

Another very useful Hub. Thanks.

Kidgas profile image

Kidgas Hub Author 4 months ago

Thanks so much. Glad it is helpful.

senderwollas profile image

senderwollas Level 1 Commenter 3 months ago

Wow, how you managed to gather that info? Do you have any tactics to share with us?

Also do you have any updates on high cost CPC for this year?

Kidgas profile image

Kidgas Hub Author 3 months ago

Well, it used to be quite easy to get this information for free from Google. I haven't done any work in a while but the same principles apply for high CPC costs.

senderwollas profile image

senderwollas Level 1 Commenter 3 months ago

So all I need to find a rather promising niche is to use adwords? Thanks for the tip, Kidgas, I'm on my way to adwords now)))

Kidgas profile image

Kidgas Hub Author 3 months ago

The problem is that you used to be able to get that information, but the last time I checked, it was unavailable. Now you also should remember that there is a lot of competition for those types of words. Just look at everyone writing about mesothelioma on HubPages. It is hard to rank on the search engine above all that noise. Don't think it will happen without a lot of hard work.

senderwollas profile image

senderwollas Level 1 Commenter 3 months ago

Well, anyway I've already started to work with one promising niche. BTW, here is one tip from me )))

I started my small blog about tourism in India http://www.indiantripsinfo.com/ to share my experience (I spent the whole last summer there). So I was not really looking for a niche, but thanks to your hub I got the idea of how to find the sweetest pieces of my niche.

I went to adwords, entered my niche there and got the list of all the keywords related to my website together with the prices for advertisement. With that info I easily created a list of the most interesting keywords in my niche.

Thanks to that list I've already started my next post that will be related to rather promising yet low competitive keyword for tourism in India.

So my method (which is based on the knowledge you shared here) is not to look for the niche, but to get the best pieces from the niche you are already in.

Hope this will work fine for me )))

And as for choosing the niche, IMHO one should simply pick something he can bring some valuable info about. And when picking the topic, we should remember, that the most popular topics (e.g. medicine, gambling, tourism, insurance, etc.) are the most paid ones.

Kidgas profile image

Kidgas Hub Author 3 months ago

I like to write about what interests me and have done exactly as you suggest. Sometimes using slightly different wording can make a big difference in earnings.

senderwollas profile image

senderwollas Level 1 Commenter 3 months ago

yeap, I was shocked when I found out that even changing from word1 word2 to word2 word1 can increase the price in adsense. Rather strange system if you ask me :)

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